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Dunoon Observer and Argyllshire Standard Dunoon Observer and Argyllshire Standard
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Home News SKY HIGH WITH DGS

SKY HIGH WITH DGS

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 A healthy juice drink targeting eco-conscious consumers has won this year’s Coca-Cola Real Business Challenge at Dunoon Grammar School.

 

 Working in teams, the S3 business pupils were challenged to generate an idea for an ethical and healthy new juice brand for Coca-Cola, that would also support Keep Scotland Beautiful initiatives.  

 

Each of the nine teams pitched their brand concepts to a panel of judges that included Mr Mitchell, head teacher, Mr Wilson, head of year and Mr Surya, general manager of the Argyll Hotel, Dunoon.

 

 The judges were extremely impressed with the brand concepts presented and the creative ideas on how to produce the products ethically.

 

 The winning idea came from Team Cloud 9 with their brand ‘Sky High’.

 

 The idea has been submitted to Coca-Cola Enterprises and the team hopes to emulate the success of last year’s DGS winners, who beat off stiff competition from across Scotland to reach the Scottish final held in Murrayfield Stadium, Edinburgh.

 

 The winner of this final represents Scotland in the UK final in London, held later in 2016.

 

 Mr Mitchell, head teacher, commented: “I was very impressed with the creative concepts shared by our S3 business management pupils.

 

  “I was also pleased that every pupil stood up in front of their peers to make a contribution to the presentations – that is no easy feat at that age.

 

 “I would like to thank staff in the Business and Computing Department, Coca-Cola Enterprises and Dev Surya for their work in providing this rich learning experience. Good luck to Cloud 9 going forward.”

 

 Lauren Keith, a member of Cloud 9, added: “The Coca-Cola Real Business Challenge was a really enjoyable experience.

 

 “It was amazing to uncover the amount of thought and work that has to go into the development of a new product. It was also  interesting to research the techniques businesses use to produce products ethically and the care they take to look after the environment.

 

 “We were surprised and delighted to be announced as winners and we are looking forward to hearing if we have made the Scottish final later this month.”

 

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